14 Sneaky Ways Advertisers And Marketers Try To Grab Your Cash

3) Would You Trust This Man?

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Ad agencies don’t just pick models willy nilly. Oh no. A lot goes on in the background. Advertisers know that certain faces are considered more trustworthy than others.

Some things are obviously looked on as being “negative” like wonky features, a dodgy tash or warts, but there are much more subtler clues, too. For instance, wide faces are less trusted than long ones, blue eyes are less trustworthy than brown.